Eric DowningAI SEO & GEO Specialist
The Book

Required Reading for
Every Local Business Owner.

Most local business owners do not know that AI search tools are already the primary way a growing number of their potential customers find and choose local businesses. This book changes that.

Now on Amazon

The Business Owner's Guide to AI SEO

How AI Search Engines Decide Who to Recommend

The Business Owner's Guide to AI SEO

Eric Downing, Digital Fire Creative

Kindle $9.99Print $19.99
Order on Amazon →

“How AI Search Engines Decide Who to Recommend and What It Takes to Make Sure Your Business Shows Up”

Written without jargon. Built for the plumber, dentist, realtor, and restaurant owner. Every chapter delivers a practical action, not a lecture. Pittsburgh examples throughout, with a foreword explaining the strategy applies in every market in the country.

What the book covers

Ch. 1–3

What AI SEO is, how AI engines decide who to recommend, and how to read your visibility score

Ch. 4–6

Your website, Google Business Profile, and why reviews matter more than ever

Ch. 7–9

Directory listings, schema markup, and content that AI can actually cite

Ch. 10–13

Competitive research, real audit findings, your action plan, and measuring progress

The Business Owner's Guide to AI SEO

Kindle edition $9.99  •  Print edition $19.99

amazon.com — Available on Amazon

Book FAQ

Who is The Business Owner's Guide to AI SEO written for?

The book is written for independent local business owners, including plumbers, dentists, real estate agents, restaurants, fitness businesses, healthcare practices, and professional service firms that need to understand how AI search engines decide who to recommend.

What does the book teach about AI SEO?

It explains how ChatGPT, Google AI Overviews, Perplexity, and other AI search tools evaluate a business. The book covers website structure, Google Business Profile signals, reviews, citations, schema markup, AI-readable content, competitor research, and how to measure progress over time.

Does the book require technical SEO experience?

No. The book is written in plain language for business owners, not developers or SEO professionals. Each chapter explains the concept and gives practical actions a local business can take to improve AI search visibility.