From the Practice,
Not the Sidelines.
Eric writes from the perspective of a practitioner actively running audits, signing clients, and building platform infrastructure. The insights are grounded in real data from real local markets.
The AI Search Brief — Weekly
Issue 01 • Week of April 28, 2026
The AI Search Brief — Issue 01
Google posted a GEO Partner Manager role and retired Dynamic Search Ads — two signals that AI search is now operational infrastructure, not a concept.
From the Blog
AI Search
Why Your Business Is Not Showing Up When Customers Ask ChatGPT About Your Industry
Written by Eric Downing • Digital Fire Creative Blog
→GEO
What Is Generative Engine Optimization and Why Pittsburgh Businesses Need to Know
Written by Eric Downing • Digital Fire Creative Blog
→Local Strategy
Why HVAC Contractors and Plumbers Are Losing Emergency Calls to AI Search
Written by Eric Downing • Digital Fire Creative Blog
→AI Overviews
Why Google AI Overviews Are Changing Local Search Forever
Written by Eric Downing • Digital Fire Creative Blog
→Authority
Building AI Authority Without a Large Content Team
Written by Eric Downing • Digital Fire Creative Blog
→Pittsburgh
Building a Tech Company in Pittsburgh: Honest Notes
Written by Eric Downing • Digital Fire Creative Blog
→